PR Club - Vuelio https://www.vuelio.com/uk Wed, 10 Jan 2024 14:32:08 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 Brand personality in practice: Assembling your assets https://www.vuelio.com/uk/blog/brand-personality-in-practice-assembling-your-assets/ https://www.vuelio.com/uk/blog/brand-personality-in-practice-assembling-your-assets/#respond Mon, 21 Aug 2023 08:50:42 +0000 https://www.vuelio.com/uk/?p=143628 Brand personality portrays the traits and emotions your customers associate with your business - here’s how to get a toolbox of assets assembled to communicate and reinforce your brand personality.

The post Brand personality in practice: Assembling your assets first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/brand-personality-in-practice-assembling-your-assets/feed/ 0 How reliable is your brand? Here’s how to boost your reputation in the press https://www.vuelio.com/uk/blog/how-reliable-is-your-brand-heres-how-to-boost-your-reputation-in-the-press/ https://www.vuelio.com/uk/blog/how-reliable-is-your-brand-heres-how-to-boost-your-reputation-in-the-press/#respond Mon, 31 Jul 2023 08:56:22 +0000 https://www.vuelio.com/uk/?p=143536 To protect - and grow - your brand, here is how to build a trustworthy reputation in the press, with tips from our latest webinar led by Vuelio’s Insights Content Lead Hollie Parry.

The post How reliable is your brand? Here’s how to boost your reputation in the press first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/how-reliable-is-your-brand-heres-how-to-boost-your-reputation-in-the-press/feed/ 0 How to connect with journalists in 2023 https://www.vuelio.com/uk/blog/how-to-connect-with-journalists-in-2023/ https://www.vuelio.com/uk/blog/how-to-connect-with-journalists-in-2023/#respond Mon, 17 Jul 2023 08:29:20 +0000 https://www.vuelio.com/uk/?p=143504 For our latest webinar, ‘From pitch to published - A guide to media relations in 2023’, founder and managing partner of Wadds Inc. Stephen Waddington shared up-to-date approaches for connecting with the media now. Here’s what all PR and comms people need to know.

The post How to connect with journalists in 2023 first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/how-to-connect-with-journalists-in-2023/feed/ 0 Going beyond the publishing paywall https://www.vuelio.com/uk/blog/going-beyond-the-publishing-paywall/ https://www.vuelio.com/uk/blog/going-beyond-the-publishing-paywall/#respond Mon, 10 Jul 2023 08:22:16 +0000 https://www.vuelio.com/uk/?p=143457 Publishing isn’t the money maker it used to be. With a huge amount of content constantly shared across channels, everyone from freelancers to international powerhouse publishers have to find new ways to make publishing pay - let's go beyond the publishing paywall to see what's working.

The post Going beyond the publishing paywall first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/going-beyond-the-publishing-paywall/feed/ 0 Can AI Replace PR Pros? The Writing Prowess of Artificial Intelligence versus Human Creativity https://www.vuelio.com/uk/blog/can-ai-replace-pr-pros-the-writing-prowess-of-artificial-intelligence-versus-human-creativity/ https://www.vuelio.com/uk/blog/can-ai-replace-pr-pros-the-writing-prowess-of-artificial-intelligence-versus-human-creativity/#respond Mon, 03 Jul 2023 08:42:12 +0000 https://www.vuelio.com/uk/?p=143420 This in this guest post, Drofa Comms' Mary Poliakova examines the differences in writing quality between artificial intelligence and humans.

The post Can AI Replace PR Pros? The Writing Prowess of Artificial Intelligence versus Human Creativity first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/can-ai-replace-pr-pros-the-writing-prowess-of-artificial-intelligence-versus-human-creativity/feed/ 0 Lessons from the rights and wrongs of health and pharmaceutical communications https://www.vuelio.com/uk/blog/lessons-from-the-rights-and-wrongs-of-health-and-pharmaceutical-communications/ https://www.vuelio.com/uk/blog/lessons-from-the-rights-and-wrongs-of-health-and-pharmaceutical-communications/#respond Mon, 19 Jun 2023 08:20:13 +0000 https://www.vuelio.com/uk/?p=143325 At a Vuelio lunch held at the Gherkin last month, Channel 4’s health and social care editor Victoria Macdonald shared the lessons to be learned from the good and bad of her 30-year career covering health and pharmaceuticals.

The post Lessons from the rights and wrongs of health and pharmaceutical communications first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/lessons-from-the-rights-and-wrongs-of-health-and-pharmaceutical-communications/feed/ 0 Don’t be scared, be prepared: Stats on brand reputation you need to know now https://www.vuelio.com/uk/blog/dont-be-scared-be-prepared-7-stats-on-brand-reputation-you-need-to-know-now/ https://www.vuelio.com/uk/blog/dont-be-scared-be-prepared-7-stats-on-brand-reputation-you-need-to-know-now/#respond Mon, 12 Jun 2023 09:30:55 +0000 https://www.vuelio.com/uk/?p=143284 No PR can be omnipotent or always-online, so a reputational crisis will happen at some point. In our webinar ‘The AI Conundrum: paving the way for the future of comms’, Danebury Research founder Paul Stallard shared findings from our collaborative white paper to prove just how prepared PRs need to be.

The post Don’t be scared, be prepared: Stats on brand reputation you need to know now first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/dont-be-scared-be-prepared-7-stats-on-brand-reputation-you-need-to-know-now/feed/ 0 PRs on PR: How to pitch to the media https://www.vuelio.com/uk/blog/prs-on-pr-how-to-pitch-to-the-media/ https://www.vuelio.com/uk/blog/prs-on-pr-how-to-pitch-to-the-media/#respond Mon, 22 May 2023 09:51:50 +0000 https://www.vuelio.com/uk/?p=143124 Here are the steps to hit through all stages of the pitching journey – preparing, creating, and the post-pitch follow-up – from PRs and comms people regularly racking up coverage for their brands and clients in the UK media.

The post PRs on PR: How to pitch to the media first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/prs-on-pr-how-to-pitch-to-the-media/feed/ 0 5 predictions for PR in 2023 https://www.vuelio.com/uk/blog/5-predictions-for-pr-in-2023/ https://www.vuelio.com/uk/blog/5-predictions-for-pr-in-2023/#respond Mon, 24 Apr 2023 08:43:21 +0000 https://www.vuelio.com/uk/?p=142953 Prohibition founder Chris Norton takes us through five main PR predictions for the year 2023 so you can tap into them for PR success.

The post 5 predictions for PR in 2023 first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/5-predictions-for-pr-in-2023/feed/ 0 What PR and comms needs to know about the future of the media https://www.vuelio.com/uk/blog/what-pr-and-comms-needs-to-know-about-the-future-of-the-media/ https://www.vuelio.com/uk/blog/what-pr-and-comms-needs-to-know-about-the-future-of-the-media/#respond Mon, 03 Apr 2023 08:44:09 +0000 https://www.vuelio.com/uk/?p=142821 The media industry is constantly changing – to prepare for the future, PR and comms will need to change alongside it. How is the UK media looking to the future? Here are key takeaways from ...

The post What PR and comms needs to know about the future of the media first appeared on Vuelio.

]]> https://www.vuelio.com/uk/blog/what-pr-and-comms-needs-to-know-about-the-future-of-the-media/feed/ 0