media measurement - Vuelio https://www.vuelio.com/uk Fri, 10 Nov 2023 13:23:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 Six data-driven tweaks to your media analysis that will transform fundraising efforts  https://www.vuelio.com/uk/blog/hp-six-data-driven-tweaks-to-your-media-analysis-that-will-transform-fundraising-efforts/ https://www.vuelio.com/uk/blog/hp-six-data-driven-tweaks-to-your-media-analysis-that-will-transform-fundraising-efforts/#respond Fri, 10 Nov 2023 13:23:20 +0000 https://www.vuelio.com/uk/?p=144661 Knowing how to incorporate fundraising into campaigns can feel like a bit of a losing battle. Too much can scare donors away, while subtleties can easily get lost in media coverage — or worse, not ...

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]]> https://www.vuelio.com/uk/blog/hp-six-data-driven-tweaks-to-your-media-analysis-that-will-transform-fundraising-efforts/feed/ 0 Six evidence-backed ways to survive a PR crisis https://www.vuelio.com/uk/blog/six-evidence-backed-ways-to-survive-a-pr-crisis/ https://www.vuelio.com/uk/blog/six-evidence-backed-ways-to-survive-a-pr-crisis/#respond Thu, 13 Apr 2023 15:22:42 +0000 https://www.vuelio.com/uk/?p=142921 When a crisis is emerging and time is scarce, staying silent can feel like the easy option — yet recent research by the Vuelio Insights team shows that shutting down communications altogether can do much ...

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]]> https://www.vuelio.com/uk/blog/six-evidence-backed-ways-to-survive-a-pr-crisis/feed/ 0 On the right track – which train companies are derailing negative press?  https://www.vuelio.com/uk/blog/on-the-right-track-which-train-companies-are-derailing-negative-press/ https://www.vuelio.com/uk/blog/on-the-right-track-which-train-companies-are-derailing-negative-press/#respond Thu, 06 Apr 2023 16:12:21 +0000 https://www.vuelio.com/uk/?p=142878 Alongside a prolonged increase in coverage related to industrial action, train companies have been generating more national coverage in other topics too — year on year since the end of COVID-19 lockdown. National events and ...

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]]> https://www.vuelio.com/uk/blog/on-the-right-track-which-train-companies-are-derailing-negative-press/feed/ 0 Media attitudes towards AI journalism https://www.vuelio.com/uk/blog/media-attitudes-towards-ai-journalism/ https://www.vuelio.com/uk/blog/media-attitudes-towards-ai-journalism/#respond Thu, 30 Mar 2023 12:26:16 +0000 https://www.vuelio.com/uk/?p=142816 Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some ...

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]]> https://www.vuelio.com/uk/blog/media-attitudes-towards-ai-journalism/feed/ 0 10 ways energy suppliers can enhance their crisis comms https://www.vuelio.com/uk/blog/10-ways-energy-suppliers-can-enhance-their-crisis-comms/ https://www.vuelio.com/uk/blog/10-ways-energy-suppliers-can-enhance-their-crisis-comms/#respond Wed, 15 Feb 2023 14:12:20 +0000 https://www.vuelio.com/uk/?p=142330 The causes of the energy crisis have been an international debate for almost a year, though gas and electricity suppliers are often first in line to carry the weight of public outrage – which was ...

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]]> https://www.vuelio.com/uk/blog/10-ways-energy-suppliers-can-enhance-their-crisis-comms/feed/ 0 Which energy suppliers are leading the renewable conversation? https://www.vuelio.com/uk/blog/which-energy-suppliers-are-leading-the-renewable-conversation/ https://www.vuelio.com/uk/blog/which-energy-suppliers-are-leading-the-renewable-conversation/#respond Wed, 08 Feb 2023 15:48:51 +0000 https://www.vuelio.com/uk/?p=142238 At the start of what appears to be a long road ahead, the extent to which the energy crisis is being caused by net-zero policies has been highly debated across news and social media platforms ...

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]]> https://www.vuelio.com/uk/blog/which-energy-suppliers-are-leading-the-renewable-conversation/feed/ 0 Four ways to keep up with media evaluation in a fast-paced environment https://www.vuelio.com/uk/blog/four-ways-to-keep-up-with-media-evaluation-in-a-fast-paced-environment/ https://www.vuelio.com/uk/blog/four-ways-to-keep-up-with-media-evaluation-in-a-fast-paced-environment/#respond Thu, 02 Feb 2023 13:54:15 +0000 https://www.vuelio.com/uk/?p=142182 When so much of your workload is fixated on promoting the next item on the agenda, it often feels like there is no time to stop and track the performance of your work. When your ...

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]]> https://www.vuelio.com/uk/blog/four-ways-to-keep-up-with-media-evaluation-in-a-fast-paced-environment/feed/ 0 In the race to net zero, how is ‘green pharma’ perceived around the world?   https://www.vuelio.com/uk/blog/in-the-race-to-net-zero-how-is-green-pharma-perceived-around-the-world/ https://www.vuelio.com/uk/blog/in-the-race-to-net-zero-how-is-green-pharma-perceived-around-the-world/#respond Thu, 26 Jan 2023 12:03:20 +0000 https://www.vuelio.com/uk/?p=142111 Following the commencement of COP27 in November 2022, a report by the Office of Health Economics (OHE) declared that immediate action must be taken by health organisations to secure the era of green pharmaceuticals. Europe, Australasia and ...

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]]> https://www.vuelio.com/uk/blog/in-the-race-to-net-zero-how-is-green-pharma-perceived-around-the-world/feed/ 0 How to create key messages that actually land with your target audience https://www.vuelio.com/uk/blog/how-to-create-key-messages-that-actually-land-with-your-target-audience/ https://www.vuelio.com/uk/blog/how-to-create-key-messages-that-actually-land-with-your-target-audience/#respond Mon, 16 Jan 2023 11:21:59 +0000 https://www.vuelio.com/uk/?p=141953 When it comes to measuring your PR performance, numbers alone can – for better or worse – easily distort the real picture. For example, Share of Voice is always one of the first metrics Vuelio ...

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]]> https://www.vuelio.com/uk/blog/how-to-create-key-messages-that-actually-land-with-your-target-audience/feed/ 0 How has the FTX collapse impacted media attitudes towards cryptocurrency? https://www.vuelio.com/uk/blog/how-has-the-ftx-collapse-impacted-media-attitudes-towards-cryptocurrency/ https://www.vuelio.com/uk/blog/how-has-the-ftx-collapse-impacted-media-attitudes-towards-cryptocurrency/#respond Wed, 11 Jan 2023 13:55:10 +0000 https://www.vuelio.com/uk/?p=141912 On 11 November 2022, international crypto-exchange platform FTX filed for Chapter 11 bankruptcy protection in the US. The company owes an estimated $3bn to more than one million creditors, a debt that international newspapers are ...

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