When reporting on earned media performance, volume of coverage is often the first metric PR practitioners explore. However, the figures alone can provide a distorted view of real performance – which is where insights come ...

As part of Vuelio’s Customer Voice series, we host regular focus groups to hear from our clients, track the latest sector trends and make sure we’re delivering what the industry needs. Our most recent session ...

This is a guest post by Laura McReynolds, PR Account Manager at Missive. As an industry, we’re more accountable than ever, but we can also measure and demonstrate our business impact more clearly than ever ...

UK PR and marketing firms are confident in their in-house abilities to create quality content for campaigns in 2020, according to research from digital asset management specialist Canto and Sapio Research. Analysis of responses from ...

This is a guest post by Sarah Evans, senior digital strategist at Bottle. It’s no longer acceptable to say PR has a measurement problem. As an industry we’ve been (fairly) challenged to demonstrate what value ...

The most tedious part of any media marketing campaign is arguably the most crucial part—analytics. Sitting in front of the computer crunching numbers definitely isn’t for everyone. But think about it: without properly tracking your ...

Are you tired of scrambling at the last minute to compile coverage reports and sleepless nights of monitoring your media? Sign up today for our latest webinar, News Monitoring for the Digital PR, so you can learn all ...

For most PRs monitoring online conversations, knowing what your customers are looking for, responding to complaints, or engaging with audiences on social media channels is essential. Here at Vuelio we help thousands of PRs, marketers, ...