Branding - Vuelio https://www.vuelio.com/uk Thu, 02 Dec 2021 12:05:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 Seeking: the right brand ambassador for long-term engagement https://www.vuelio.com/uk/blog/seeking-the-right-brand-ambassador-for-long-term-engagement/ https://www.vuelio.com/uk/blog/seeking-the-right-brand-ambassador-for-long-term-engagement/#respond Fri, 30 Jul 2021 09:48:08 +0000 https://www.vuelio.com/uk/?p=136152 Is there a public figure you just can’t stand? Or a celebrity you’ll go and see in anything, even if it’s likely to be terrible? Are you more likely to give a new product a ...

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]]> https://www.vuelio.com/uk/blog/seeking-the-right-brand-ambassador-for-long-term-engagement/feed/ 0 Top tips for finding an effective tone of voice for your online brand https://www.vuelio.com/uk/blog/top-tips-for-finding-an-effective-tone-of-voice-for-your-online-brand/ https://www.vuelio.com/uk/blog/top-tips-for-finding-an-effective-tone-of-voice-for-your-online-brand/#respond Mon, 02 Mar 2020 09:18:38 +0000 https://www.vuelio.com/uk/?p=128554 Tone of voice isn’t the words we say but how we say them. Having a distinct tone of voice is important for building brand affinity and familiarity.

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]]> https://www.vuelio.com/uk/blog/top-tips-for-finding-an-effective-tone-of-voice-for-your-online-brand/feed/ 0 10 ways to get the most out of events https://www.vuelio.com/uk/blog/10-ways-to-get-the-most-out-of-events/ https://www.vuelio.com/uk/blog/10-ways-to-get-the-most-out-of-events/#respond Mon, 13 Nov 2017 10:22:26 +0000 https://www.vuelio.com/uk/?p=109910 Events are a big part of a PR pro’s life, both as a host and as an attendee. But how can you ensure you’re going to get the most out of an event? Whether it’s the Vuelio Blog Awards or a roundtable of five, here are 10 rules to follow so you can get the most out of any event.

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]]> https://www.vuelio.com/uk/blog/10-ways-to-get-the-most-out-of-events/feed/ 0 Top 5 brands doing Halloween right https://www.vuelio.com/uk/blog/top-5-brands-doing-halloween-right/ https://www.vuelio.com/uk/blog/top-5-brands-doing-halloween-right/#respond Tue, 31 Oct 2017 11:35:58 +0000 https://www.vuelio.com/uk/?p=109295 In a world where we now apparently say Happy Halloween, the haunted seasonal event has firmly embedded itself in the awkward summer’s-over-but-Christmas-isn’t-really-here-yet advertising cycle. Here are five of the best campaigns for this year’s Halloween.

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]]> https://www.vuelio.com/uk/blog/top-5-brands-doing-halloween-right/feed/ 0 5 brands that reacted to #Eclipse2017 https://www.vuelio.com/uk/blog/5-brands-that-reacted-to-eclipse2017/ https://www.vuelio.com/uk/blog/5-brands-that-reacted-to-eclipse2017/#respond Tue, 22 Aug 2017 09:36:43 +0000 https://www.vuelio.com/uk/?p=106182 Five brands that marketed around the US eclipse, including Volvo, Mitsubishi, Krispy Kreme, Pizza Hut and Royal Caribbean.

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]]> https://www.vuelio.com/uk/blog/5-brands-that-reacted-to-eclipse2017/feed/ 0 A Face(book) for radio https://www.vuelio.com/uk/blog/a-facebook-for-radio/ https://www.vuelio.com/uk/blog/a-facebook-for-radio/#respond Tue, 25 Jul 2017 10:06:54 +0000 https://www.vuelio.com/uk/?p=105476 Radio, in many respects, seems anachronistic in an age of social, smart phones and Netflix. The original broadcast medium is still a huge part of the population’s lives though – according to RAJAR, 89% tune in to the radio every week.

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]]> https://www.vuelio.com/uk/blog/a-facebook-for-radio/feed/ 0 The short-term memory of social https://www.vuelio.com/uk/blog/the-short-term-memory-of-social/ https://www.vuelio.com/uk/blog/the-short-term-memory-of-social/#respond Thu, 20 Jul 2017 12:52:38 +0000 https://www.vuelio.com/uk/?p=105403 At newsrewired yesterday (19 July), Nic Newman from the Reuters Institute for the Study of Journalism presented new research on ‘Brand attribution when accessing news from distributed environments’.

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]]> https://www.vuelio.com/uk/blog/the-short-term-memory-of-social/feed/ 0 Brand Awareness, what it is and how to get it right! https://www.vuelio.com/uk/blog/brand-awareness-what-is-and-how-to-get-it-right/ https://www.vuelio.com/uk/blog/brand-awareness-what-is-and-how-to-get-it-right/#respond Fri, 26 May 2017 10:00:37 +0000 https://www.vuelio.com/uk/?p=103628 We may already be halfway through the year, but it's not too late to create brand awareness. In order to stand out from the crowd, you need a strong brand.

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]]> https://www.vuelio.com/uk/blog/brand-awareness-what-is-and-how-to-get-it-right/feed/ 0 Improve and maintain corporate reputation https://www.vuelio.com/uk/blog/improve-and-maintain-corporate-reputation/ https://www.vuelio.com/uk/blog/improve-and-maintain-corporate-reputation/#respond Fri, 21 Apr 2017 13:15:53 +0000 https://www.vuelio.com/uk/?p=102334 Businesses and organisations are acutely aware more than ever of the importance of protecting their reputation. Some have learned the hard way when crisis situations have hit and they haven’t been prepared or have handled ...

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]]> https://www.vuelio.com/uk/blog/improve-and-maintain-corporate-reputation/feed/ 0 UK government and big brands pull ads from YouTube https://www.vuelio.com/uk/blog/uk-government-and-big-brands-pull-ads-from-youtube/ https://www.vuelio.com/uk/blog/uk-government-and-big-brands-pull-ads-from-youtube/#respond Mon, 20 Mar 2017 13:59:54 +0000 https://www.vuelio.com/uk/?p=101103 The UK Government has join a number of big brands and pulled advertising from YouTube due to fears that taxpayers’ money is helping fund extremist content.

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