Content Marketing - Vuelio

Top tips for finding an effective tone of voice for your online brand

Phoebe-Jane Boyd — Mon, 02 Mar 2020 09:18:38 +0000

Tone of voice isn’t the words we say but how we say them. Having a distinct tone of voice is important for building brand affinity and familiarity.

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How to make a blog successful

Phoebe-Jane Boyd — Tue, 03 Oct 2017 10:02:54 +0000

With the number of professional bloggers on the rise, what makes some blogs more successful than others? The UK Bloggers Survey 2017 reveals the secrets of a successful blog. The first rule is post a ...

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Charities, non-profits, NGOs – meet the shy content marketers

Phoebe-Jane Boyd — Fri, 11 Mar 2016 11:51:01 +0000

Building a strategic digital content marketing strategy can be difficult for any organisation. Finding the time to get to grips with multiple technologies and curate, create and distribute useful, actionable content through various channels (including your corporate blog, email, social media, PR activity, etc.) is hard enough, but many budding content marketers fall long before they even reach these hurdles.

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How to avoid people unfollowing you

Phoebe-Jane Boyd — Tue, 09 Feb 2016 14:03:02 +0000

Recent research conducted by US media software company BuzzStream and Fractl provide some much-needed answers on the reasons why people unfollow brands.

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Edelman hires CNBC’s Niaz Samadizadeh to lead content offering

Priyanka Dayal

Edelman UK has appointed Niaz Samadizadeh to the newly created position of head of sponsored content and media partnerships. Niaz will be responsible for strengthening and expanding Edelman UK’s paid content offering. He will report ...

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Lessons from the Content Marketing Show

Priyanka Dayal

Last week’s Content Marketing Show was packed with interesting and informative talks, all about how marketers can help to make the journey from awareness and interest through to desire and action an easier path for would-be ...

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B2B brands don’t use social media effectively

Priyanka Dayal

Two in three business professionals claim they want a social relationship with companies yet as many as 70% agreed that B2B brands don’t know how to communicate effectively with them on social media, according to ...

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Halloween Social Media Competition

Kirsti Kauronen

Send us your favourite Halloween campaign for a chance to win tickets to the Content Marketing Show! Entries accepted via Twitter and Facebook. You can also email us at marketing.uk@cision.com. All social media posts should ...

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Webinar: Content Marketing

Priyanka Dayal

I recently hosted a webinar about content marketing, amplification and Breaking Bad. The webinar is now available for free online. Covering traditional content marketing and the reasons why creating quality content is so important in ...

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Content Marketing Webinar Q&A

Priyanka Dayal

This morning I hosted a webinar on content marketing, the recording of which will be available later this week. During the webinar we received a number of questions, which I have done my best to ...

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