SEO - Vuelio

SEO best practice guide for PR

Phoebe-Jane Boyd — Wed, 26 May 2021 10:05:31 +0000

To help address SEO knowledge gaps among PR professionals, Vuelio has published the SEO best practice guide for PR, written by Judith Lewis.

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Using PR for B2B Link Building

Phoebe-Jane Boyd — Tue, 16 Jul 2019 09:33:43 +0000

PR is an excellent tool for building links. Find out how to integrate PR and SEO to create quality backlinks website through great content and online coverage.

The post Using PR for B2B Link Building first appeared on Vuelio.

What is Search Engine Optimisation?

Phoebe-Jane Boyd — Thu, 17 May 2018 12:54:03 +0000

Search Engine Optimisation (SEO) is often seen as the topic of unwanted emails, confusing code speak and consultancy advice. This guest post from Art Raifi, founder and owner of Black Bird Marketing, aims to clarify what SEO is, why it’s important and what you can do to improve yours.

The post What is Search Engine Optimisation? first appeared on Vuelio.

How to optimise your blog post after publishing

Woo Content — Thu, 06 Jul 2017 08:31:21 +0000

Optimising existing blog content to drive traffic and achieve your marketing goals, can be split into two key steps: re-purposing the content and promoting it.

The post How to optimise your blog post after publishing first appeared on Vuelio.

Why SEO and PR are inseparable

Phoebe-Jane Boyd — Fri, 14 Oct 2016 09:59:34 +0000

In a new interview, Jim to chat to us about how SEO and PR should work together to create content, why PR agencies need to have a more SEO mindset and why they need to invest in more specialist skills.

The post Why SEO and PR are inseparable first appeared on Vuelio.

PR Spotlight: Jim Hawker, Threepipe

Phoebe-Jane Boyd — Thu, 22 Sep 2016 13:00:30 +0000

In this spotlight Jim Hawker talks to us about why PR works best when it uses the PESO model, why more content-led campaigns are the new model for PR, why there will be more agency acquisition in 2017 and a greater emphasis on influencer marketing.

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Speedy Spotlight: Gabriella Simonian, Thyme & Honey

Priyanka Dayal

An interview with Gabriella Simonian, content and website manager at BarChick Ltd and author of the food blog, Thyme & Honey. Gabriella spoke to us about what inspires her to blog about food, how she works with SEO ...

The post Speedy Spotlight: Gabriella Simonian, Thyme & Honey first appeared on Vuelio.

PR Fail: RBS and NatWest targeted on social media

Priyanka Dayal

Customers took to social media to condemn the Royal Bank of Scotland, which includes NatWest and the Ulster Bank, after payment systems went down between 6:30pm and 9:30pm on ‘Cyber Monday,’ one of the busiest ...

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Forrester to Mark Zuckerberg: ‘Facebook is failing marketers’

Priyanka Dayal

‘Mr. Zuckerberg: Facebook is failing marketers.’ This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his open letter to Mark Zuckerberg, the CEO and founder of the $100 ...

The post Forrester to Mark Zuckerberg: ‘Facebook is failing marketers’ first appeared on Vuelio.

PR focus: Keywords to key tools

Priyanka Dayal

Without any fuss (or as much as an announcement) Google updated the link schemes document on its webmaster guidelines last month in a bid to filter out content that manipulates its PageRank algorithm with ‘unnatural’ ...

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