Advertising - Vuelio https://www.vuelio.com/uk Thu, 02 Dec 2021 12:11:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 Do your customers care about your political affiliations? https://www.vuelio.com/uk/blog/do-your-customers-care-about-your-political-affiliations/ https://www.vuelio.com/uk/blog/do-your-customers-care-about-your-political-affiliations/#respond Wed, 11 Aug 2021 12:40:57 +0000 https://www.vuelio.com/uk/?p=136219 While your product in the hand of the right person can do great things for your brand, the grasp of someone you’d rather not be affiliated with can do great harm. In a time where ...

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]]> https://www.vuelio.com/uk/blog/do-your-customers-care-about-your-political-affiliations/feed/ 0 Seeking: the right brand ambassador for long-term engagement https://www.vuelio.com/uk/blog/seeking-the-right-brand-ambassador-for-long-term-engagement/ https://www.vuelio.com/uk/blog/seeking-the-right-brand-ambassador-for-long-term-engagement/#respond Fri, 30 Jul 2021 09:48:08 +0000 https://www.vuelio.com/uk/?p=136152 Is there a public figure you just can’t stand? Or a celebrity you’ll go and see in anything, even if it’s likely to be terrible? Are you more likely to give a new product a ...

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]]> https://www.vuelio.com/uk/blog/seeking-the-right-brand-ambassador-for-long-term-engagement/feed/ 0 Labour calls on the PR industry to help curb panic buying during the COVID-19 crisis https://www.vuelio.com/uk/blog/labour-calls-on-the-pr-industry-to-help-curb-panic-buying-during-the-covid-19-crisis/ https://www.vuelio.com/uk/blog/labour-calls-on-the-pr-industry-to-help-curb-panic-buying-during-the-covid-19-crisis/#respond Tue, 24 Mar 2020 16:13:19 +0000 https://www.vuelio.com/uk/?p=129251 Labour has called on the PR and advertising industries to join efforts to stop panic buying with #covid19advert and #dontshoptillyoudrop campaigns

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]]> https://www.vuelio.com/uk/blog/labour-calls-on-the-pr-industry-to-help-curb-panic-buying-during-the-covid-19-crisis/feed/ 0 ABC releases magazine circulation figures for the second half of 2018 https://www.vuelio.com/uk/blog/abc-releases-magazine-circulation-figures-for-the-second-half-of-2018/ https://www.vuelio.com/uk/blog/abc-releases-magazine-circulation-figures-for-the-second-half-of-2018/#respond Tue, 26 Feb 2019 10:59:49 +0000 https://www.vuelio.com/uk/?p=121038 According to the Audit Bureau of Circulations (ABC), many magazines saw a decline in circulation for the second half of last year.

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]]> https://www.vuelio.com/uk/blog/abc-releases-magazine-circulation-figures-for-the-second-half-of-2018/feed/ 0 Celebrities pledge to disclose ads https://www.vuelio.com/uk/blog/celebrities-pledge-to-disclose-ads/ https://www.vuelio.com/uk/blog/celebrities-pledge-to-disclose-ads/#respond Thu, 24 Jan 2019 10:32:03 +0000 https://www.vuelio.com/uk/?p=120304 Following an investigation by the Competition and Markets Authority (CMA), 16 celebrities including Ellie Goulding and Rita Ora have agreed to make it clear when they have received gifts or payment to endorse products online.

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]]> https://www.vuelio.com/uk/blog/celebrities-pledge-to-disclose-ads/feed/ 0 How to hijack Christmas https://www.vuelio.com/uk/blog/how-to-hijack-christmas/ https://www.vuelio.com/uk/blog/how-to-hijack-christmas/#respond Mon, 19 Nov 2018 10:52:53 +0000 https://www.vuelio.com/uk/?p=119168 How can a low-budget parody of the John Lewis Christmas advert achieve great ROI? And what happens when the parody is 'in-house'?

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]]> https://www.vuelio.com/uk/blog/how-to-hijack-christmas/feed/ 0 Martin Sorrell quits WPP https://www.vuelio.com/uk/blog/martin-sorrell-quits-wpp/ https://www.vuelio.com/uk/blog/martin-sorrell-quits-wpp/#respond Mon, 16 Apr 2018 14:30:24 +0000 https://www.vuelio.com/uk/?p=114240 Sir Martin Sorrell, the 73-year-old founder of the world’s largest ad agency, WPP, has quit his role of chief executive before the results of a misconduct investigation.

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]]> https://www.vuelio.com/uk/blog/martin-sorrell-quits-wpp/feed/ 0 The John Lewis Christmas advert divides Twitter https://www.vuelio.com/uk/blog/the-john-lewis-christmas-advert-divides-twitter/ https://www.vuelio.com/uk/blog/the-john-lewis-christmas-advert-divides-twitter/#respond Fri, 10 Nov 2017 10:06:43 +0000 https://www.vuelio.com/uk/?p=109843 The John Lewis Christmas Advert 2017 has been released and will premiere on TV tonight during Gogglebox. Watch the advert here

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]]> https://www.vuelio.com/uk/blog/the-john-lewis-christmas-advert-divides-twitter/feed/ 0 TV ads draw most complaints https://www.vuelio.com/uk/blog/tv-ads-draw-most-complaints/ https://www.vuelio.com/uk/blog/tv-ads-draw-most-complaints/#respond Thu, 28 Sep 2017 13:06:27 +0000 https://www.vuelio.com/uk/?p=108015 The Advertising Standards Authority (ASA) has released the advertising complaint figures from the first half of 2017. TV adverts drew the most complaints with 5,127 about 2,272 adverts; Online was a close second, with 4,062 complaints about 3,852 adverts.

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]]> https://www.vuelio.com/uk/blog/tv-ads-draw-most-complaints/feed/ 0 Facebook ads target real-world visits https://www.vuelio.com/uk/blog/facebook-ads-target-real-world-visits/ https://www.vuelio.com/uk/blog/facebook-ads-target-real-world-visits/#respond Fri, 22 Sep 2017 09:08:06 +0000 https://www.vuelio.com/uk/?p=107702 Facebook has improved its location targeting to let advertisers focus on real-life customers and visitors to their real-life stores.

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