Insights - Vuelio

Regulated Industries: How to use media analysis to remedy PR limitations

Hollie Parry — Mon, 11 Dec 2023 11:11:07 +0000

Across many regulated sectors, such as alcohol and tobacco, traditional PR strategies don’t always align with industrial policies, social stigmas, etc. Media analysis is a highly valuable resource when facing these limitations, can provide a ...

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Six data-driven tweaks to your media analysis that will transform fundraising efforts

Hollie Parry — Fri, 10 Nov 2023 13:23:20 +0000

Knowing how to incorporate fundraising into campaigns can feel like a bit of a losing battle. Too much can scare donors away, while subtleties can easily get lost in media coverage — or worse, not ...

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The ABCs of building authentic connections with Gen Z

Hollie Parry — Thu, 09 Nov 2023 14:55:25 +0000

In our latest Vuelio webinar, ‘How to build authentic connections with Gen Z’, Vuelio's Insights content lead Hollie Jennifer Parry shared new research on the demographic to help you connect with the younger generation.

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Five easy mistakes to avoid in your competitor analysis

Hollie Parry — Wed, 27 Sep 2023 13:08:47 +0000

With more and more players in any given marketplace, it is essential to consider competitors in any media strategy. Here are five mistakes to avoid when designing your competitor analysis.

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Why you should consider indirect competitors

Hollie Parry — Mon, 25 Sep 2023 15:29:47 +0000

When building out your PR strategy, a seemingly obvious tactic is to monitor rivals in your industry. The mistake here is thinking that your only competitors are those creating the same products or service as ...

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The Authors Guild x OpenAI lawsuit: What’s the story so far?

Hollie Parry — Fri, 22 Sep 2023 15:19:45 +0000

Three days ago international headlines broke out about The Authors Guild filing legal action against OpenAI. The lawsuit claims that the artificial intelligence company breached copyright laws by using fiction created by several established authors ...

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Six ways to use media analysis to plan your next campaign

Hollie Parry — Thu, 14 Sep 2023 13:28:54 +0000

Planning a PR campaign without data to back it up is a bit like sailing a ship without a map. You may have a general direction, but you’re likely to drift aimlessly and struggle to ...

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How to build a social presence when your audience isn’t there

Hollie Parry — Thu, 10 Aug 2023 13:47:56 +0000

Metaverse, Web3, DAOs, VoIPs – digital communities are evolving at a pace that can feel intimidating to keep up with, especially if you don’t have a social media presence. We get it, sometimes there isn’t ...

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How healthcare providers can improve their crisis comms

Hollie Parry — Wed, 05 Jul 2023 10:19:31 +0000

From industrial action to labour shortages, the need for quick and effective crisis comms can be a matter of life or death in the healthcare sector. Since the start of the COVID-19 pandemic, the demand ...

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London Fashion Week: Must-know ESG Trends ahead of the next event

Hollie Parry — Wed, 10 May 2023 10:06:17 +0000

The second of three London Fashion Weeks is swiftly approaching. The first event, on 17 February 2023, was dedicated to Vivienne Westwood — often regarded as a ‘leader’ and ‘inspiration’ for climate-conscious luxury fashion. Similarly, ...

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